Visit Maldives conducts a joint campaign with Leverate Media in order to promote Maldives as the most desired destination and as a safe haven targeting the Indonesian market. Starting in July, the one-month long campaign will promote Maldives utilizing Google and Youtube advertising.
Leverate Media is an independent full-service agency, specialized in developing creative brand communication and media buying for both digital and conventional channels with data-driven optimization.
Under the campaign with Leverate Media, video advertisements featuring the serene scattered islands of Maldives will appear on Youtube. Furthermore, the Maldives tourism products (resort, guesthouse, liveaboards, hotels) and uniquely-Maldivian experiences will be advertised through Google Discovery which ensures that the ads will appear on Google apps and features next to advertiser-friendly content.
Maldives will also be advertised on the Google Display Network, a group of more than 2 million websites, videos, and apps featuring Google Ads. The advertisements will reach the target group of affluent travelers looking for their next getaway, and will be spread across a variety of publishers, blogs, and other niche information sites further promoting the Maldives as a top of mind destination.
Visit Maldives aims to promote Maldives in the Indonesian market to create potential for increasing tourist arrivals from Indonesia to the Maldives aligned with the market objectives. Due to close proximity and direct flight connectivity, Indonesia and the Southeast Asian market holds great potential for the Maldives tourism industry. Thus, Visit Maldives works to strengthen destination brand presence and to promote Maldives as a safe haven for Southeast Asian travelers.
Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. In 2019 Maldives welcomed over 87,636 tourists from the Southeast Asian market. Despite travel restrictions, Visit Maldives is promoting the destination to the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travelers and to ensure that Maldives is the most preferred destination for Southeast Asian travelers once borders reopen for leisure travel and travel restrictions are lifted.
Visit Maldives have conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains as the top of the mind destination. Thus, Visit Maldives has taken part in Travel Meet Asia - South East Asia, Travel Meet Asia - MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore & NATAS. In addition, Visit Maldives has conducted promotional activities with Travel+Leisure, TripZilla as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travelers.