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About Us

We Are Pacific World Travel


Welcome to the World of Pacific World Travel.


A world of travel and tourism.


A world of global and local partnerships.


A world of expanding your reach.


A world of your vision realized.


With over fifty years of experience in the travel and tourism industry, Pacific World Travel (PWT) has become the preferred partner of leading travel industry organisations from around the world, seeking to expand into Malaysia and Southeast Asia. As the leading General Sales & Services Agency and marketing representation company in Malaysia, PWT offers exceptional services in this dynamic market.

Our professionalism enables us to be among the very few companies in Malaysia that enjoys the support and confidence from major outbound tour operators and ticketing agents in the market, by specialising in providing key linkages between principals and the travel trade.

PWT has two major divisions, one that acts as a General Sales & Services Agency (GSSA) for airlines and the other operating Marketing Representation Services for Tourists Board, tourism destinations, hotels, car rental and cruise line companies.

We can’t do it without our people - our management team is highly professional and is well-supported by experienced sales and marketing personnel who maintain excellent rapport with travel trade players and commercial houses.

PWT is guided in all its business pursuits by the principle of Total Quality Management, positioning us as a leader in the region's tourism representation industry.

Message from the Top

Group President
Tunku Iskandar

Thank you for giving us the opportunity to introduce you to Pacific World Travel. Since our establishment in 1969, Pacific World Travel has been the preferred partner of leading travel industry organisations from around the world, seeking to expand into Malaysia and Southeast Asia.

Our philosophy is to provide innovation and creativity and maintain a consistent quality of service to our customers.

This essential business philosophy has ensured that our customers have a long and satisfying relationship with us. Employing these qualities has enabled us to attain and retain leadership in all the sectors that we are involved in.

We hope that you will place your trust in our services and in the hands of our people.

Executive Director
Ms. Cherry Lee

For Pacific World Travel, quality means providing a standard of service which will bring satisfaction to its customers. This is to be achieved through reliable, prompt, consistent, attentive and friendly services.

In pursuit of quality, we prioritize understanding our client’s vision and mission and assist to realize it by leveraging our capability – our vast in-market knowledge,experience and connections, in each market that we represented.

We operate with reliability and integrity as we believe that the foundation of a successful partnership is trust. As we navigate through the drastic changes caused by a global pandemic on how we conduct our daily business, we never loose sight of it.

Our Team

Meet the team behind the magic, with shared values, diverse expertise and tenure of experience to keep the show running.

Low Siew Lian as
General Manager, Operations & Finance

Melissa Chow as
HR & Administration Manager

Muhammad Nizam Baba as
E-Commerce Development Manager

Fatihah Arifin as
Marketing Regional Manager

Veron Ng as
Marketing Manager

Cemmie Low as
Marketing Manager

Pheona Woo as
Sales Manager

Leo Sanjeev as
Sales Manager

Ramarao Krishnan as
Sales Manager

Kern Yih (KY) Boo as
Branch Manager (Penang)

Our Evolution

With more than half a century of quality service and innovative travel & tourism promotions, we take each measured steps to realizing our goals.


Evolution Timeline


Began as SITA World Travel primarily in the business of representing Hotels and Car Rental.


Group President, Tunku Iskandar was elected President of MATTA till 1989.


Awarded its first GSSA, for Airlines is American Airlines and Destination is Hawaii Visitors Bureau.
Became an official member of MATTA.  


Officially changed from SITA World Travel to Pacific World Travel.


Group President, Tunku Iskandar was elected as President of PATA till 1990.


Secure GSSA for South African Airways  representation till today, immediately after the end of Apartheid in South Africa.


Gained its first Cruise Line Representation with Cunard Line and is entrusted with other sister brands to date.


As part of an expansion plan, opened a new Penang operational workforce as a branch office.


Appointed as MGTO Rep Malaysia till this day.


Group President, Tunku Iskandar was again elected as President of MATTA till 2006.


Became the official GSSA for Philippines Airlines till this day.


One of the first GSSA in Malaysia to attain ISO accreditation – MS 9002:1994 standard.


Upgraded to ISO 9001:2000 in year 2003


Opened Kota Kinabalu operational branch office as part of an expansion plan to cover East Malaysia.


Appointed as Southeast Asia Marketing Rep for 25 designer shopping Outlets under McArthurGlen Group.


Transited to the current ISO 9001:2015 standard.


Appointed as Southeast Asia Marketing Rep for Maldives Marketing & Public Relations Corporation.

Our Stakeholders

Who our stakeholders are, in their vested interest to ensure the success of our company.


Melewar Group
is a Malaysia investment conglomerate with strategic investments in tourism & travel related businesses, education and training organisations, financial industry, IT-related activities and international marketing & representation.

Pacific Leisure Group
a networking organisation provides a comprehensive range of professional services to all the key elements of the Asia‑Pacific travel and tourism‑related industry, including airlines.

World Express Group
is a full service, integrated travel organisation specialising in the handling of individual and group travel to Singapore and Malaysia with a track record covering fifty years.

Our Affliliates

We are part of the MELEWAR Leisure Group with companies active in the field of travel and tourism which include:-


Suite 1001, 10th Floor, Wisma Lim Foo Yong
86 Jalan Raja Chulan
50200 Kuala Lumpur
Telephone No. : +603 2141 2701
Email : malaysia@apg-ga.com
Website : http://apg-ga.com


8 Temasek Boulevard
#42-01 Suntec Tower Three
Tel & WhatsApp: +65 8072 9695
Email : singapore@apg-ga.com
Website : http://apg-ga.com


Suite 1001
10th Floor, Wisma Lim Foo Yong
86 Jalan Raja Chulan
50200 Kuala Lumpur
Telephone No. : +603 2148 9601
Email : wxpkul@worldexpress.travel
Website : http://www.worldexpress.travel


Lot 6.03A, 6th Floor,
Wisma Central, Jalan Ampang,
50450 Kuala Lumpur
Telephone No. : +603 2163 2133
Fax No. : +603 2161 3630
Email : info@mitra.travel
Website : http://www.mitra.travel