Scope Of Work

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Scope Of Work

General Sales & Services Agency

As the leading airline GSSA company in Malaysia, we are well experience in establishing and managing the sales and daily operations for both on-line and off-line carriers to serve the marketplace consisting of outbound travel agents, consolidated tour producers and wholesalers, ticketing agents, cargo agents, carriers, associations and corporate accounts.

Our role is to enhance the presence of the airlines we represent by providing quality customer service and support to the travel trade and to passengers. As GSA, we provide the following to our principals:

  • Intimate market knowledge, intelligence and planning
  • Marketing/sales recommendations
  • Sales and promotional actions
  • Commercial studies
  • Reservations & ticketing solutions
  • Administrative relations with local authorities

Marketing Representation Services

As the leading travel and tourism marketing representation company, we establish and maintain contacts with the travel trade and media to promote destinations as well as travel products and services to the travel and tourism industry as well as consumers. Our scope of services includes:

  • Promotional Activities
  • Public Relations
  • Advertising and media liaison
  • Administration / Others


PWT stands as the leading representation company in Malaysia primarily because of its ability to accomplish the requirements of its Principals, through an in-depth understanding of the Malaysian, Brunei and other Southeast Asian markets. Our sales,and marketing network has been established and built over the many years, resulting in strong rapport with the channels of distribution based on the long relationships, unceasing attention and unwavering trust.

Quality Assurance

PWT has elected to be guided in its business pursuits by the principle of Total Quality Management. We were the first GSSA and travel representation company in Malaysia to be certified to the internationally recognized ISO 9001 standard and we have continued to maintain and uphold our level of service to this high standard for almost two decades. Effective May 2018, our certificate has been upgraded to the new ISO 9001:2015 standard.


PWT shares in the dedication of its Principals in attaining their objectives and goals for the Malaysian market. Our workforce’s dedication and loyalty to those Principals and their objectives and goals are equally shared by its members of the Board of Directors who, each in their own standing, are some of Asia Pacific’s most outstanding travel and tourism personalities. Their much respected expertise and influence serve as the underlying approach for PWT in carrying out its duties and obligations to its Principals.

Distribution Network

Currently, PWT has established its own sales and marketing network throughout Malaysia and in Brunei and its major source of business is from five (5) areas, namely:

  • Travel Agents specialising in ticketing services
  • Outbound tour operators
  • Online and offline Airlines with own offices or GSAs in Malaysia
  • Outbound meeting, incentive, conference & exhibition (MICE) handling agents
  • Commercial houses with business travel and incentive schemes for employees and/or for their channels of distribution

PWT has dedicated and widely-experienced sales and marketing personnel to service these five sources of business.

Telemarketing, Direct Mailing & Product Events

Sales support is provided to the field sales personnel via regular direct mail shots and telemarketing efforts directed at selected audiences.

PWT also organises tourism & travel trade events as well as consumer events as part of sales and marketing tactics and strategies to further enhance the reach or products and services being promoted.