News & Events

MMPRC Reveals International Speaker Line-Up and Sideline Regions for Visit Maldives Storytellers’ Conference 2023

29May

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) have announced the international speakers and sideline regions for the highly anticipated Visit Maldives Storytellers' Conference 2023. This conference will bring together 70+ travel writers, journalists, bloggers, influencers, and media experts from around the world to showcase the beauty and hospitality of the Maldives. The event will feature unique sideline experiences in eight different regions of the Maldives, each offering its own distinctive features and activities.

The conference boasts an extraordinary line-up of influential speakers who will inspire and engage the audience with their wealth of experience and thought-provoking ideas. Doug Lansky, a renowned travel writer and tourism thought leader, will deliver a speech and contribute to the Sustainability Talks. He will also act as the moderator for the conference. Jessica Nabongo, writer, photographer, travel expert, entrepreneur, and public speaker will share her experiences and stories. She will also appear in the Sustainability Talks. Vikas Swarup, a distinguished novelist and former diplomat, will speak based on his novel "Q and A”, the basis for multiple Oscar-winning film ‘Slumdog Millionaire’. Eleni Giokos, a versatile CNN correspondent, will share her inspiring travel stories and moderate the Sustainability Talks panel.

The sideline regions offer participants the opportunity to explore remarkable destinations for three days and two nights. The hidden gems that are being explored during these sideline trips are Raa Atoll, Laamu Atoll, Ari Atoll, Vaavu Atoll, Haa Alifu and Haa Dhaalu Atolls, Kaafu Atoll, Addu Atoll, and Fuvahmulah. As part of this exclusive conference, participants will have the opportunity to explore the natural wonders, engage in exciting activities, and create unforgettable stories to share with the world.

The Visit Maldives Storytellers' Conference 2023 is set to be an exceptional event. The conference highlights the transformative power of storytelling in the tourism industry while promoting responsible travel and sustainability. Visit Maldives continues to prioritise the preservation of the Maldives' cultural and natural heritage. One of the aims of the conference is to position the country beyond the traditional sun, sand, and sea while increasing awareness of our MICE and sustainable tourism segments among influencers, bloggers, and travel writers.
Supporting companies for the conference include Crossroads Maldives as the host property, Trans Maldivian Airways (TMA) as the seaplane partner, Maldivian as the domestic airline partner, Jalboot Maldives as the sea transport travel partner, Dhivehi Raajjeyge Gulhun Public Limited (Dhiraagu) as the technology and communication partner, Maldives Industrial Fisheries Company Limited (MIFCO) as the sustainable fisheries partner, and Maldives Airports Company Limited (MACL) as the supporting partner.

Visit Maldives Signs Partnership with CNN to Promote Tourism to a Global Audience

12May

Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has signed an advertising and branded-content partnership agreement with CNN International Commercial to promote sustainable initiatives in the Maldives. The signing ceremony was held at MMPRC headquarters on 28th February 2023. The agreement was signed by the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed, and Mr Abhijeet Dhar (Director -Sales CNN International Commercial). The global campaign will be held from May-June 2023.

This campaign will present a unique side to the Maldives by highlighting the local and grassroots projects that preserve the natural beauty and environmental biodiversity of the Maldivian isles. Through this, CNN will highlight how the Maldives caters to a new wave of environmentally-conscious travellers. From recycled resort interiors to volunteer-based conservation programmes and community appreciation, the campaign will highlight Maldivians leading the path of sustainable tourism and cultural preservation in the Maldives.

Speaking about the partnership, CEO and MD Thoyyib expressed that the Maldives is leading the way in sustainable tourism, and it is time that we promote and highlight the locals at the forefront of these initiatives to a large global audience.

Mr Abhijeet Dhar also spoke regarding the partnership, stating that the Maldives continues to impress the world with its innovative and indigenous techniques employed to preserve the natural beauty of the islands. He further noted that CNN’s compelling storytelling and engaging branded content can play an important role in highlighting the Maldives as a sustainable destination among environmentally conscious travellers.

Throughout this campaign, CNN will circulate dedicated content on digital and broadcast mediums under the theme “The Journey Matters in 2023”. This will include articles, videos, commercials and social media posts which will have a mass global reach.

This is the fourth time MMPRC is teaming up with CNN to promote the Maldives. Three incredibly successful campaigns were conducted during the pandemic to maintain destination presence in the global market. CNN’s immersive content with strong storytelling elements continues to provide a holistic overview of the Maldives to international travellers

Visit Maldives Launches Media Campaign with Robb Report Targeting Southeast Asia Market

05MayMay 12, 2023

Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has launched a media campaign with Robb Report, a leading luxury lifestyle publication in Southeast Asia (SEA) with an audience of over 220 million readers. From May to July 2023, the campaign will promote the Maldives and strengthen brand visibility in Malaysia and Singapore - specifically targeting high net-worth individuals in the affluent markets.

Under this campaign, Robb Report will produce 2 print advertorials, 6 single-page print advertisements, 2 digital advertorials, 2 Robb Report Weekly EDM features, and 2 web display banners. They will also create and share social media posts highlighting the unique products and experiences offered at the Sunny Side of Life. The total reach of these advertorials, advertisements, and social media posts is expected to exceed 180,000.

Southeast Asia, with its proximity to us, is a lucrative market for the Maldives tourism industry with high potential. As such, MMPRC is conducting a unique variety of marketing activities for the region. We are currently conducting a campaign with Travel + Leisure for the SEA market. Other activities include hosting a roadshow and taking part in NATAS Holidays and ITB Asia in Singapore.

Visit Maldives Promotes Breathtaking Seascapes and Dive Adventures at ADEX Ocean Mission 2023

14AprApril 14, 2023

Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives), along with industry partners, have promoted the breathtaking underwater seascapes of the Maldives to the SEA market at ADEX Ocean Mission 2023. This event was held from 31 March 2023 to 2 April 2023, at the Sands Expo and Convention Centre in Singapore.

With a history spanning 26 years, ADEX is the biggest and longest-running dive expo in Asia – considered to be one of the industry’s “must-attend” events. ADEX brings together distinguished VIPs and speakers from across the globe – scientists, marine conservationists, underwater photographers, videographers, and many others. It also provides a platform for various exhibitors such as dive operators, equipment manufacturers, and national tourism boards.

MMPRC utilised this event to provide the latest destination information to interested visitors and create awareness for the Maldives as a preferred dive destination. The fair was also an ideal platform to collect market intelligence targeted for a niche segment through observations, and understand the sentiments of divers and dive enthusiasts from the Asian and Southeast Asian markets, in order to best promote and attract visitors from this segment to the Maldives.

Participation in this event comes under our efforts to promote the Maldives as the most preferred destination among Southeast Asian, especially Singaporean travellers, and to showcase the diving and underwater experiences available in the Maldives at the largest dive fair in the SEA market. Some of the activities at the stand for Visit Maldives included a photobooth, informative flash cards about Maldivian marine life, and artwork displaying the different dive locations in the Maldives.

The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, was one of the speakers at the event, describing the activities conducted by MMPRC to support sustainable tourism and diving ventures, as well as updates on the recent happenings in the Sunny Side of Life. Mr Thoyyib highlighted the importance of the South East Asia Market and the active support of the ADEX organisers for the destination and its assistance in promotion of the dive segment moving forward.

This market ended last year with 23,080 visitors in total. From January to February this year, the Maldives welcomed 5,897 tourists from the SEA market. MMPRC has been holding several activities targeting this market, including joint-marketing campaigns with major stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, E-Learning programs and other events. This includes participation in ITB Asia 2023, conducting a roadshow in South East Asia, and a media campaign with the Robb Report.

McArthurGlen Paris-Giverny: The new Premium Shopping Destination in Western Paris

10AprApril 10, 2023

Between Paris and the Normandy coast, the new shopping destination at Outlet prices.

From the 27th of April, McArthurGlen Paris-Giverny will be the perfect getaway, where shopping will be transformed into a unique and memorable experience. It will be a great opportunity to indulge, you’ll find the biggest names not only in ready-to-wear but also in beauty, sport, accessories and home interiors.

A unique shopping experience:

At the opening of the Centre, iconic sportswear, ready-to-wear, casual, and premium brands such as Lacoste, Adidas, Tommy Hilfiger, Coach, Karl Lagerfeld and Vanessa Bruno will be present alongside luxury brands such as Stella McCartney, Missoni and Emilio Pucci.

This will delight a large number of fashion lovers who will have access to these prestigious brands with attractive discounts throughout the year.

McArthurGlen Paris-Giverny is proud to welcome the first outlet store in France for the famous international lingerie brand, Victoria's Secret, as well as the cosmetics giant L'Oréal - The luxury beauty store, bringing together 26 major brands from the world of beauty under this name.

A memorable experience: Destination Joy!

To make this destination a place for everyone, McArthurGlen has put the emphasis on conviviality and moments to be shared with family and friends. Every detail has been thought out for the comfort of the guests with a wide choice of services.

Our youngest guests can enjoy a vast playground, which includes slides, footbridges, a climbing wall, trampolines and many other fun activities. Located near the terrace of a restaurant, allowing adults to be able to enjoy a moment of respite.

For art lovers, there will be regular temporary exhibitions in the centre, alongside permanent sculptures by the English artist Nic Fiddian-Green, representing one of his famous horse heads in Carrara marble, and a bronze of Penelope, by Émile-Antoine Bourdelle.

Gourmet breaks for all your desires:

To complete the shopping experience, the centre will offer a variety of gourmet pleasures within the 10 food and beverage outlets. From the unmissable Ladurée macaroons to the no less famous Angelina hot chocolate or other savoury delights. Customers can also enjoy Amorino ice cream or a glass of champagne at the Champagne bar.

"As a pioneer in the Designer Outlet industry in Europe, we continue to reinvent the concept of a shopping destination for our local communities and international visitors. We envision beautiful retail environments that bring together some of the world's most sought-after luxury and premium brands, while offering discounts throughout the year."

Christophe Deshayes – Managing Director France – Spain and Retail Operations, McArthurGlen Group.

The promotion of Norman craftsmanship:

The Maison des Métiers d'Art is one of McArthurGlen Paris-Giverny's must-see sites. The famous designer Mathieu Lehanneur was asked to bring the building to life.

This unique and one-off project is the result of a collaboration with the Eure Chamber of Art and Crafts and the Normandy Chamber of Commerce and Industry. Halfway between a concept store and an exhibition space, the Maison des Métiers d'Art showcases regional know-how.

This space promotes both Norman and French arts and crafts, as well as enhancing the culture and gastronomy.

"The Maison des Métiers d'Art is a space dedicated to the promotion of craftsmanship from the Normandy region. It is a place that displays and sells a wide range of handcrafted items and creations."

It is a new space that is unlike any other.

Mathieu Lehanneur – Designer, concepteur du lieu.

A suspended moment in the heart of Normand

McArthurGlen Paris-Giverny offers much more than a shopping experience. Thanks to its ideal location, equidistant from Paris and Rouen, the centre allows you to combine a shopping trip with a weekend getaway. The countryside and the Normandy coast are favourite weekend destinations for Parisians.

A territory rich in heritage, Normandy brings together many enthusiasts, including sailing, equestrian, gastronomic, cinematographic and artistic events.

From the discovery of Claude Monet's house, to Le Jardin des Plumes, the table of Chef David Gallienne (Top Chef 2020), which is particularly popular in the region, or the Rouen Armada and the Deauville American Film Festival, this attractive new commercial destination will also become a powerful attraction for the 40 million tourists who visit Paris each year, as well as those taking a trip to the Château of Versailles, the Mont Saint Michel and the D-Day landing beaches.

Sustainability at the heart of the McArthurGlen Paris-Giverny project

At McArthurGlen, we are committed to limiting the negative impact of project activities on the environment and making a positive contribution to the communities in which our centres operate.

McArthurGlen Paris-Giverny is no exception to this principle and has been since the project's inception. The construction site has been certified HQE Excellent, with particular emphasis on limiting visual and noise pollution and recycling waste.

Once opened and operating, a significant proportion of the energy used for heating will be covered using renewable energy from biomass, in particular, from local wood, which will be the main source of heating.

Throughout the site, vegetation and biodiversity will play a key role, with no less than 434 trees, more than 7,200m² of shrubs and perennials not to mention the green roofs.

« Our centres are designed to be increasingly environmentally friendly. A 90-meter-long green wall designed by the botanist Patrick Blanc not only helps to decorate our central aisle but is also one of the many initiatives put in place at our McArthurGlen Paris-Giverny centre to limit our negative environmental impact. Our commitment is also to society and we make sure that we participate in the dynamism and economic development of the region. With an investment of over €200 million, symbolising our ambition to become a major player in the region, our McArthurGlen Paris-Giverny centre will also generate positive impact and opportunities for its population, notably through the 700 jobs created. »

Myriem Nieres Tavernier – General Manager, McArthurGlen Paris-Giverny

McArthurGlen Paris-Giverny,
located in Douains, near Giverny and the famous gardens of Claude Monet.

Located 45 minutes from Paris,
40 minutes from Rouen
and 35 minutes from the Château de Versailles.
Exit 16 of the A13

Commercial area: 20,000 m².
Stores : 100
Restaurants : 10

Multilingual teams
Umbrella
Stroller
Phone chargers
Relaxation areas and toilets in free access

Access for disabled people
1,080 free parking spaces
120 electric vehicle charging points

Open Monday to Thursday from 10am to 7pm and Fridays and Saturdays from 10am to
8pm (Occasionally Sundays and holidays*)

* Find all the information about the center on
www.mcarthurglenparisgiverny.com

About McArthurGlen Paris-Giverny

McArthurGlen Paris-Giverny is a Designer Outlet shopping centre, which means that the 100 boutiques will offer their collections of the previous seasons (generally from 3 months to 1 year) with attractive discounts throughout the year. A unique opportunity to indulge yourself among the biggest names in ready-to-wear, but also in beauty, sports, accessories or decoration.

About McArthurGlen Group

McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, was founded in Europe by the Kaempfer Partners in 1993. The pioneer of designer outlet retailing in Europe, McArthurGlen has since developed 685,000 sqm of retail space. The company currently manages 25 designer outlets in 8 countries : Austria, Canada, France, Germany, Italy, the Netherlands, Spain and the
UK delivering total portfolio revenues of 5 billion euros a year.

The centres are home to the most sought-after luxury and premium brands and offer over 90 million fashion-loving customers year-round savings in vibrant, open-air shopping environments. In 2013, McArthurGlen became a joint venture between the Kaempfer Partners and Simon Property Group Co. (NYSE SPG), a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations.

As part of its ongoing expansion, the Group will open its newest centre, McArthurGlen Paris-Giverny, serving the fashionable catchment to the west of Paris.

GENERAL SALES AND SERVICES AGENCY

MARKETING REPRESENTATION SERVICES

ASSOCIATES

Europe's leader in designer outlet shopping unveils further details of its latest project, McArthurGlen Paris-Giverny, which will open the 27th of April 2023 A unique experience combining fashion, art and heritage.

Between Paris and the Normandy coast, the new shopping destination at Outlet prices.

Europe's leader in designer outlet shopping unveils further details of its latest project, McArthurGlen Paris-Giverny, which will open the 27th of April 2023
A unique experience combining fashion, art and heritage.