Aeroflot, one of the world's premium airline brands and Russia's flag carrier, has become FIBA’s Global Partner and the Official Airline of FIBA Basketball World Cup 2019.
This summer Aeroflot and FIBA are taking the Basketball World Cup Trophy to cities around the globe, delivering an exciting World Cup experience to fans and showcasing its greatest prize as part of basketball celebrations and FIBA's flagship competition. Under the agreement, Aeroflot holds the Presenting Partner rights for the Trophy Tour and the Trophy Ceremony that will occur following the Final in Beijing on September 15.
The contractual rights also include Aeroflot’s brand visibility on all basketball courts across the eight host cities of the World Cup and Presenting Partner rights for the "Best Flying Moments" that celebrate the most spectacular actions of the competition across FIBA's official digital platforms.
Aeroflot Deputy CEO for Strategy and Marketing Andrey Panov said: “Since the start of Aeroflot global partnerships, its brand awareness has doubled in key markets. We believe that our partnership with FIBA Basketball World Cup 2019 will positively impact on recognition of the Aeroflot brand and further reinforce our position in one of our key markets – China – where this year’s World Cup is taking place. We are also honoured to be the first airline that takes part in the first ever global FIBA Trophy Tour.”
FIBA Secretary General Andreas Zagklis said: "We are extremely pleased to welcome Aeroflot as a FIBA Global Partner. It's an immense honour to partner with such a leading and renowned company, which we believe, will be a great partner in our mission of developing and growing basketball worldwide. We are confident the partnership will be successful for both organisations and we look forward to a fruitful cooperation."
Founded in 1923, Aeroflot today flies to 159 destinations in 54 countries and has been named the world’s most recognised airline brand according to the world’s leading independent brand valuation consultancy Brand Finance.
The agreement was brokered by FIBA Marketing, the strategic partnership between FIBA and Infront, which is responsible for securing multi-year agreements related to FIBA's new calendar of events.