MMPRC strengthens destination presence in Malaysian and Southeast Asian market at MATTA 2024

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) participated in Malaysia's premier travel extravaganza, the Malaysian Association of Tour and Travel Agents (MATTA) from the 22nd to 24th March 2024 in Kuala Lumpur, Malaysia. MMPRC along with representatives from 13 companies from the Maldives tourism industry showcased the Maldives as the most preferred holiday destination in the Malaysian and Southeast Asian market.

MATTA provided a wide array of exciting and value-for-money travel options to the potential visitors. Aligned with our strategies to strengthen the Maldives brand and destination presence, MMPRC aim to engage with key collaborators in the market to elevate the impact of Maldives tourism industry. Additionally, MMPRC’s participation in MATTA provide significant opportunities to promote halal tourism, targeting travellers in this market.

MMPRC highlighted our rich culture and heritage during this three-day event. The Maldives stand featured cultural elements of our destination with engaging activities. A stunning cultural display enchanted the visitors in the authentic Maldivian craftsmanship. Additionally, the cultural presentation at the stand showcased our history, customs, and traditions allowing guests to experience the essence of the Maldivian culture firsthand. The presentation was highlighted by an exciting holiday giveaway sponsored by Adaaran Club Rannalhi and Adaaran Select Hudhuranfushi.

Throughout this event, MMPRC provided the visitors with the latest information about the Maldives, highlighting our new products, segments, and offers. The fair provided multiple opportunities for the industry partners to promote their unique products and services. Additionally, our participation in MATTA 2024 provided a valuable platform to connect with industry professionals, forge new partnerships, and gain valuable insights into the evolving travel landscape, solidifying our position as a leading travel destination in the region.

The Malaysian market holds immense potential for the Maldives. In the previous year, it ranked 26th as a source market with a notable 13,551 arrivals. As of March 2024, Maldives have welcomed 3,063 tourists from Southeast Asia. MMPRC has planned several marketing activities in this region to market and further promote the destination. Activities such as digital and social media campaigns; participation in major fairs, roadshows, and exhibitions; training programs; and outdoor campaigns are planned to be held throughout 2024 to increase arrivals and maintain  destination momentum in the Malaysian and Southeast Asian market.