Year: 2021

Home / 2021
Visit Maldives Launches a Campaign with Leverate Media to promote Maldives in Indonesia

Visit Maldives Launches a Campaign with Leverate Media to promote Maldives in Indonesia

Visit Maldives conducts a joint campaign with Leverate Media in order to promote Maldives as the most desired destination and as a safe haven targeting the Indonesian market. Starting in July, the one-month long campaign will promote Maldives utilizing Google and Youtube advertising.

Leverate Media is an independent full-service agency, specialized in developing creative brand communication and media buying for both digital and conventional channels with data-driven optimization.

Under the campaign with Leverate Media, video advertisements featuring the serene scattered islands of Maldives will appear on Youtube. Furthermore, the Maldives tourism products (resort, guesthouse, liveaboards, hotels) and uniquely-Maldivian experiences will be advertised through Google Discovery which ensures that the ads will appear on Google apps and features next to advertiser-friendly content.

Maldives will also be advertised on the Google Display Network, a group of more than 2 million websites, videos, and apps featuring Google Ads. The advertisements will reach the target group of affluent travelers looking for their next getaway, and will be spread across a variety of publishers, blogs, and other niche information sites further promoting the Maldives as a top of mind destination.

Visit Maldives aims to promote Maldives in the Indonesian market to create potential for increasing tourist arrivals from Indonesia to the Maldives aligned with the market objectives. Due to close proximity and direct flight connectivity, Indonesia and the Southeast Asian market holds great potential for the Maldives tourism industry. Thus, Visit Maldives works to strengthen destination brand presence and to promote Maldives as a safe haven for Southeast Asian travelers.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. In 2019 Maldives welcomed over 87,636 tourists from the Southeast Asian market. Despite travel restrictions, Visit Maldives is promoting the destination to the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travelers and to ensure that Maldives is the most preferred destination for Southeast Asian travelers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives have conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains as the top of the mind destination. Thus, Visit Maldives has taken part in Travel Meet Asia - South East Asia, Travel Meet Asia - MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore & NATAS. In addition, Visit Maldives has conducted promotional activities with Travel+Leisure, TripZilla as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travelers.

Visit Maldives and TripZilla collaborates to make Maldives The Top Choice Destination in the SEA Market

Visit Maldives and TripZilla collaborates to make Maldives The Top Choice Destination in the SEA Market

In order to promote Maldives as the most desired destination and a safe haven targeting the Southeast Asian market, Visit Maldives commences a joint campaign with TripZilla. The 5 month-long branding campaign, starting from July till December, will make use of a variety of digital marketing components to promote Maldives as one of the most preferred safe haven destinations in the world.

TripZilla is a culture and travel digital publication for those with a sense of adventure. The company creates authentic travel content highlighting the greatest trends, places, food, and people. With a reach of over 25 million consumers every month, Tripzilla is the leading culture and travel digital publication in Southeast Asia.

Under the campaign, articles on the sought-after tourism products (resorts, guesthouse, liveaboards, hotels) and the unique experiences of Maldives will be published on Tripzilla’s main website reaching audiences in the Southeast Asian market.

In addition to the articles, a video presentation featuring the serene scattered islands and the unique geography of Maldives will be showcased through TripZilla. The video provides a breathtaking view of Maldives as one of the most beautiful destinations in the world as well as the unique activities that can be experienced in Maldives. The video highlights that Maldives remains a safe haven destination as a result of the unique one-island-one-resort concept and how the naturally distanced islands ensure Maldives as a safe and serene destination. Most importantly, the video presents that Maldives is ready to welcome visitors from Southeast Asia after borders reopen.

Furthermore, a variety of engagement posts will be created by TripZilla on Facebook to encourage viewers to engage with the content. The content created throughout the campaign is estimated to reach a total of at least 820,000 viewers across Singapore, Philippines, Indonesia and Malaysia.

As Visit Maldives is also promoting the Maldives as one of the leading Muslim-friendly destinations targeting the Southeast Asian market, the articles from this campaign will also be posted on HalalZilla.com and the HalalZilla facebook page. HalalZilla is Tripzilla’s global platform for over a billion Millennial Muslims to connect, voice and interact on the topics of lifestyle and travel.

The campaign is carried out in accordance with the marketing strategy for Southeast Asia market to create awareness about the activities that can be enjoyed by Muslim travellers, family, and luxury travelers. Moreover, the campaign is also aligned with the strategy to strengthen Maldives visibility and brand presence in the Southeast Asian market and generate wider appeal to Muslim travelers.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. In 2019 Maldives welcomed over 87,636 tourists from the Southeast Asian market. Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travelers and to ensure that Maldives is the most preferred destination for Southeast Asian travelers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives have conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains the top of the mind destination. Thus, Visit Maldives have taken part in Travel Meet Asia - South East Asia, Travel Meet Asia - MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore & NATAS. In addition, Visit Maldives have conducted promotional activities with Travel+Leisure as well as ‘Have, Halal, Will Travel’ to promote Maldives targeting Muslim travelers.

South African Airways – Kimberley, the capital of the Northern Cape province

South African Airways – Kimberley, the capital of the Northern Cape province

Kimberley, the capital of the Northern Cape province, is known as the Diamond City. Start your exploration of the city at its main attraction: the Big Hole. Imagine a hand-dug hole the size of eight football fields and you have some idea of the labour that went into creating the Big Hole. Adjacent to the Big Hole is the Kimberley Mine Museum, which brings to life the way the city was during the frenetic days of the diamond rush.

The Diamond Fields of the Northern Cape
Blood, sweat, tears, triumph, murder and despair such are the foundation stones of Kimberley, diamond capital of the world and gateway to the Kalahari and Diamond Fields of the Northern Cape. Diamonds were first discovered in 1871 on Colesberg Koppie. It triggered rush fever which led to frantic mass diggings, culminating in what is now the Big Hole, the largest artificial construction to be found anywhere in the world

Kimberley’s McGregor Museum
Kimberley’s McGregor Museum is based in the old Kimberley sanatorium building in the upmarket suburb of Belgravia, but it has a number of satellite venues spread around the 'city of diamonds'. It is also a major Northern Cape research institute specialising in natural and cultural history.

Fly-fish in the rivers around Kimberley
If you want to know about fly-fishing in the rivers near Kimberley, speak to Turner Wilkinson who has been fly-fishing for nearly 30 years and who is one of only 15 people who have taken all 9 yellowfish species on the fly. The yellowfish populations in this part of the Northern Cape are arguably some of the finest in the country.

Battle for the diamond fields – the Siege of Kimberley
When Kimberley was besieged by Boer forces during the South African War (formerly the Second Anglo-Boer War), diamond magnate Cecil John Rhodes was a key player. Not only did he run a soup kitchen and have a massive field gun designed and built, but he offered townsfolk refuge in his underground mines.

Kimberley’s flamingos: a pink parade
The flamingos of Kimberley’s Kamfers Dam offer a rare and lovely sight – thousands upon thousands of these pink birds stretching as far as the eye can see. This area in South Africa’s Northern Cape province is one of only four breeding sites for lesser flamingos in Africa, making it a must-see for any birder. Even for non-birders, it’s a once-in-a-lifetime sight.

Hawaiian Airlines – Explore The Peace And Serenity of Lanai

Hawaiian Airlines – Explore The Peace And Serenity of Lanai

Lanai is It's an island of contrasts, from its natural landscape to the indulgences of two Four Season Resorts, that welcome guests with ocean and mountain themes. Visitors enjoy hiking the lunar landscape of Keahiakawelo or enjoying a romantic moment overlooking a rock formation known as Sweetheart Rock.

Garden of the Gods
The surreal topography of the Garden of the Gods, a desert-like landscape with boulders and rock towers, looks almost like a spot on Mars than in Hawaii. According to Hawaiian legend, this place is the result of a contest between two kahuna (priests) from Lanai and Molokai. Each was challenged to keep a fire burning on their respective island longer than the other, and the winner's island would be rewarded.

Shipwreck Beach
Since this windy, 8-mile stretch of beach has wrecked numerous ships along its shallow, rocky channel, it is more of a land adventure. A 4-wheel drive is required and visitors need to be careful not to get their vehicles stuck in the sand, so park and walk once you get there. Check out the hull of a ghostly oil tanker from the 1940s, still beached on Kaiolohia Bay’s coral reef, do some beachcombing, or hike up to see the Kukui Point petroglyphs for a day of exploring.

Puu Pehe (Sweetheart Rock)
Rising from the sea between Manele and Hulopoe bays on the southern coast of Lanai is the iconic Puu Pehe, or Sweetheart Rock. The legend goes that a young warrior named Makakehau was so taken by a Hawaiian maiden named Pehe that he hid her in a sea cave at the base of Manele’s cliffs. During a storm, Pehe drowned and a grief-stricken Makakehau asked the gods to help him climb the steep rock island where he eventually buried her.

Manele Golf Course
Imagine a golf course where every hole offers stunning views of the Pacific Ocean. That’s the philosophy behind the Manele Golf Course, designed by Jack Nicklaus. Located above the picturesque Hulopoe Bay, this par-72 course was carved out of lava outcroppings and utilizes the dramatic natural landscape to create a challenging course and unforgettable holes.

Lanai Culture and Heritage Center
This museum covers nearly a millennium of changes—from 1000 A.D., when the first Hawaiians settled there, to the end of the plantation era in 1992.The community banded together to help preserve their island’s story, donating treasures of all kinds from their homes: clothing; furniture; household implements; plantation equipment; bango (workers’ metal identification tags); and adzes, poi pounders and ulu maika (bowling) stones that family members had found when they were working in the fields.

HA flight schedule from Kuala Lumpur to Honolulu via Japan (NRT) and Korea (ICN)
 

Sector Flight No Departure Arrival Frequency
KUL-NRT HA 5375 22:50 07:05+1 2, 4, 6
NH 816 0710 1525 1, 3, 6
MH 70 0950 1805 4, 5, 6, 7
NRT-HNL HA 822 19:55 08:40 2, 4, 6
HNL-NRT HA 821 12:45 16:00+1 2, 4, 7
NRT-KUL HA 5374 11:20 17:45 2, 4, 6
NH 815 17:30 23:55 2, 5, 7
MH71 10:55 17:20 1, 5, 6, 7
Sector Flight No Departure Arrival Frequency
KUL-ICN KE672 21:50 05:35+1 3, 5, 7
NRT-HNL HA822 19:55 08:40 2, 4, 6
HNL-NRT HA821 12:45 16:00+1 2, 4, 7
ICN-KUL KE671 14:50 20:20 3, 5, 7
9th Macao International Travel (Industry) Expo grandly unveiled

9th Macao International Travel (Industry) Expo grandly unveiled

Supported by the Ministry of Culture and Tourism of the People’s Republic of China, organized by Macao Government Tourism Office (MGTO) and coordinated by Macau Travel Agency Association, the 9th Macao International Travel (Industry) Expo (referred to as the “Expo” or “MITE”) was grandly unveiled today (9 July) to run until 11 July. The Expo once again brings together virtual and physical exhibitions radiant with five major highlights and “tourism +” elements, to support members of the tourism and related industries to deepen exchange and cooperation and navigate business opportunities together.

The opening ceremony was officiated by major guests including Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, Ho Hau Wah; Deputy Director of the Liaison Office of the Central People's Government in the Macao Special Administrative Region, Yao Jian; Commissioner of the Office of the Commissioner of the Ministry of Foreign Affairs of the People's Republic of China in the Macao Special Administrative Region, Liu Xianfa; President of the Legislative Assembly of the Macao Special Administrative Region, Kou Hoi In; Secretary for Economy and Finance of the Macao Special Administrative Region Government, Lei Wai Nong; Secretary of the Bureau Party Committee and Inspector at Level 1 of the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism of the People’s Republic of China, Man Hongwei; Director General of the Department of Culture and Tourism of Guangdong Province, Wang Yiyang, and MGTO Director Maria Helena de Senna Fernandes, among others.

In his address, Secretary for Economy and Finance, Lei Wai Nong, expressed that amid the prospect of unwavering commitment to pandemic control and prevention, the Expo once again runs under a hybrid online and offline format this year, building a bridge across Macao, the Mainland and different parts of the world for tourism and related industry delegates to forge partnerships and navigate business opportunities. He hopes that industry participants can ride on the Expo to together explore a wider potential for cooperation and develop innovative travel products in preparation for the resumption of international travel markets one day.

Secretary of the Bureau Party Committee and Inspector at Level 1 of the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism, Man Hongwei, remarked that against the backdrop of regular control and prevention against thenpandemic, governmental departments of culture and tourism from the Mainland and Macao have been strengthening exchange and cooperation, actively planning and taking action to
organize an array of online and offline promotional activities with the aim to push both tourism markets towards gradual recovery and reinforce consumers’ confidence. He believes that through the Expo, the travel trade from both sides will enhance understanding and tap into new opportunities, to share strengths and achieve mutual progress and success through cooperation.

The 9th MITE is held at Halls A – B, Cotai Expo of the Venetian Macao from 9 – 11 July. The exhibition covers a total area of 23,000 square meters and features 708 booths, offering free admission for the public. 394 exhibitors are joining the Expo this year including 106 local exhibitors, 265 exhibitors from the Mainland as well as 23 international exhibitors. There are 341 buyers including 197 hosted buyers from the Mainland and 144 online buyers from across the world.

Five major highlights incorporate “tourism +” elements

The Expo once again runs under a hybrid online and offline format, incorporating “tourism +” elements with five major highlights as follows: strengthen “Cloud Series” for integration of online and offline exhibitions; expand the scale of “Macao Street” and boost local tourism economy; promote inheritance, innovation and exchange of gastronomy via “City of Gastronomy” culinary demonstration; promote cultural tourism development through
integration of “tourism + culture and creativity”; promote “Distinctive Shops” and enhance brand images.

Online and offline synergy to expand business opportunities

As part of the Cloud Series, the Expo has extended the “Cloud B2B” period from 2 days to a stretch of 14 days, offering ample time for exhibitors and buyers to tap into cooperation opportunities from 28 June to 11 July. “Cloud B2B” rooms are set up on site for business matching across online and offline. Exhibitors and buyers who reach a consensus or confirm their intention for cooperation can sign agreements via the “Cloud Contract-signing” on 10
July. Furthermore, the Expo features “Cloud Live Promotion” room and “Cloud Live Broadcast” rooms. Virtual exhibitors from near and far can connect with the Expo via the “Cloud Live Promotion” on site to showcase their destinations’ tourism resources and interact with audience. Influential streamers from the Mainland and Macao also conduct live sale of various products and promote brands on “Cloud Live Broadcast”.

Launch of MGTO’s Official Flagship Store on Ctrip App

Following the opening ceremony, a launch ceremony for MGTO’s Official Flagship Store on Ctrip App and a workshop about e-commerce platform skills offered by Trip.com were held. MGTO Director Maria Helena de Senna Fernandes and General Manager of Destination Marketing of Trip.com Group, Edison Chen, officiated the video kick-off of the Official Flagship Store.

Kick-off ceremony for “Incubation Plan for Macao’s KOL in Tourism” to be held on Sunday

A kick-off ceremony and talent sharing session for the “Incubation Plan for Macao’s KOL in Tourism” will be held at the Expo on 11 July. The Incubation Plan is organized by MGTO and co-organized by Macau Live Streaming Association.

The Expo once again adopts a series of preventive measures against the pandemic, including implementation of crowd management by setting up the only entrance and exit at Halls A and B respectively, as well as the requirement for visitors to present Macao Health Code and have their temperature checked, as well as to wear mask and maintain one-meter social distance upon admission. Venue disinfection, staggered admission hours and other measures related to public catering are carried out as well.

The public can log into the online appointment system on MITE’s official website (www.mitexpo.mo) to schedule a visit to the Expo, while the public without appointment can line up at the venue for admission according to the on-site status. For more information about the 9th MITE, please visit MITE’s official website: www.mitexpo.mo, WeChat ID and Facebook page.