This holiday season, Philippine Airlines (PAL) isn’t just flying travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign, "Care That Comes From The Heart," the airline brings its iconic tagline, "The Heart of the Filipino," to life. Through this powerful film, PAL celebrates the unmatched warmth and care that Filipinos are known for.
The centerpiece of the campaign is the film “Alaga” (Care), which offers a heartfelt glimpse into the daily lives of PAL’s crew and staff. It highlights small yet meaningful moments of care that go beyond routine service, capturing the essence of Filipino hospitality. Each act of kindness reflects a deep personal connection that PAL strives to provide its passengers, ensuring they feel valued and cared for during their journey.
The film is set to the iconic OPM song “Sundo,” a timeless classic that complements the film’s theme of care, connection, and warmth. The soulful lyrics and melody evoke a sense of longing and the comfort of being welcomed home, making the campaign even more poignant and resonant.
Alvin Miranda, PAL’s Vice President of Marketing, shares, "Our goal is to create unforgettable travel experiences that touch the hearts of our passengers. This campaign embodies the spirit of Filipino care, ensuring that every journey is a journey to remember. Through this film, we want to inspire the world with the Filipino heart! We invite everyone to experience the culture of care and heartfelt service that define Philippine Airlines."
You can watch the film now on PAL’s official Facebook page and on their Instagram account (@flyPAL). If the film inspires you to experience this heartfelt care firsthand, visit www.philippineairlines.com to book your next trip with PAL.
