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MMPRC Reveals International Speaker Line-Up and Sideline Regions for Visit Maldives Storytellers’ Conference 2023

MMPRC Reveals International Speaker Line-Up and Sideline Regions for Visit Maldives Storytellers’ Conference 2023

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) have announced the international speakers and sideline regions for the highly anticipated Visit Maldives Storytellers' Conference 2023. This conference will bring together 70+ travel writers, journalists, bloggers, influencers, and media experts from around the world to showcase the beauty and hospitality of the Maldives. The event will feature unique sideline experiences in eight different regions of the Maldives, each offering its own distinctive features and activities.

The conference boasts an extraordinary line-up of influential speakers who will inspire and engage the audience with their wealth of experience and thought-provoking ideas. Doug Lansky, a renowned travel writer and tourism thought leader, will deliver a speech and contribute to the Sustainability Talks. He will also act as the moderator for the conference. Jessica Nabongo, writer, photographer, travel expert, entrepreneur, and public speaker will share her experiences and stories. She will also appear in the Sustainability Talks. Vikas Swarup, a distinguished novelist and former diplomat, will speak based on his novel "Q and A”, the basis for multiple Oscar-winning film ‘Slumdog Millionaire’. Eleni Giokos, a versatile CNN correspondent, will share her inspiring travel stories and moderate the Sustainability Talks panel.

The sideline regions offer participants the opportunity to explore remarkable destinations for three days and two nights. The hidden gems that are being explored during these sideline trips are Raa Atoll, Laamu Atoll, Ari Atoll, Vaavu Atoll, Haa Alifu and Haa Dhaalu Atolls, Kaafu Atoll, Addu Atoll, and Fuvahmulah. As part of this exclusive conference, participants will have the opportunity to explore the natural wonders, engage in exciting activities, and create unforgettable stories to share with the world.

The Visit Maldives Storytellers' Conference 2023 is set to be an exceptional event. The conference highlights the transformative power of storytelling in the tourism industry while promoting responsible travel and sustainability. Visit Maldives continues to prioritise the preservation of the Maldives' cultural and natural heritage. One of the aims of the conference is to position the country beyond the traditional sun, sand, and sea while increasing awareness of our MICE and sustainable tourism segments among influencers, bloggers, and travel writers.
Supporting companies for the conference include Crossroads Maldives as the host property, Trans Maldivian Airways (TMA) as the seaplane partner, Maldivian as the domestic airline partner, Jalboot Maldives as the sea transport travel partner, Dhivehi Raajjeyge Gulhun Public Limited (Dhiraagu) as the technology and communication partner, Maldives Industrial Fisheries Company Limited (MIFCO) as the sustainable fisheries partner, and Maldives Airports Company Limited (MACL) as the supporting partner.

For further information, please contact
Maldives Marketing & Public Relations Corporation – PR Representative in Southeast Asia
Pacific World Travel Sdn Bhd
Suite 1001, Level 10, Wisma Lim Foo Yong,
86 Jalan Raja Chulan, 50200 Kuala Lumpur
Tel: +603 2141 3899 | Email: visitmaldives@pacificworld.travel
 

Visit Maldives Signs Partnership with CNN to Promote Tourism to a Global Audience

Visit Maldives Signs Partnership with CNN to Promote Tourism to a Global Audience

Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has signed an advertising and branded-content partnership agreement with CNN International Commercial to promote sustainable initiatives in the Maldives. The signing ceremony was held at MMPRC headquarters on 28th February 2023. The agreement was signed by the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed, and Mr Abhijeet Dhar (Director -Sales CNN International Commercial). The global campaign will be held from May-June 2023.

This campaign will present a unique side to the Maldives by highlighting the local and grassroots projects that preserve the natural beauty and environmental biodiversity of the Maldivian isles. Through this, CNN will highlight how the Maldives caters to a new wave of environmentally-conscious travellers. From recycled resort interiors to volunteer-based conservation programmes and community appreciation, the campaign will highlight Maldivians leading the path of sustainable tourism and cultural preservation in the Maldives.

Speaking about the partnership, CEO and MD Thoyyib expressed that the Maldives is leading the way in sustainable tourism, and it is time that we promote and highlight the locals at the forefront of these initiatives to a large global audience.

Mr Abhijeet Dhar also spoke regarding the partnership, stating that the Maldives continues to impress the world with its innovative and indigenous techniques employed to preserve the natural beauty of the islands. He further noted that CNN’s compelling storytelling and engaging branded content can play an important role in highlighting the Maldives as a sustainable destination among environmentally conscious travellers.

Throughout this campaign, CNN will circulate dedicated content on digital and broadcast mediums under the theme “The Journey Matters in 2023”. This will include articles, videos, commercials and social media posts which will have a mass global reach.

This is the fourth time MMPRC is teaming up with CNN to promote the Maldives. Three incredibly successful campaigns were conducted during the pandemic to maintain destination presence in the global market. CNN’s immersive content with strong storytelling elements continues to provide a holistic overview of the Maldives to international travellers

Visit Maldives Launches Media Campaign with Robb Report Targeting Southeast Asia Market

Visit Maldives Launches Media Campaign with Robb Report Targeting Southeast Asia Market

Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has launched a media campaign with Robb Report, a leading luxury lifestyle publication in Southeast Asia (SEA) with an audience of over 220 million readers. From May to July 2023, the campaign will promote the Maldives and strengthen brand visibility in Malaysia and Singapore - specifically targeting high net-worth individuals in the affluent markets.

Under this campaign, Robb Report will produce 2 print advertorials, 6 single-page print advertisements, 2 digital advertorials, 2 Robb Report Weekly EDM features, and 2 web display banners. They will also create and share social media posts highlighting the unique products and experiences offered at the Sunny Side of Life. The total reach of these advertorials, advertisements, and social media posts is expected to exceed 180,000.

Southeast Asia, with its proximity to us, is a lucrative market for the Maldives tourism industry with high potential. As such, MMPRC is conducting a unique variety of marketing activities for the region. We are currently conducting a campaign with Travel + Leisure for the SEA market. Other activities include hosting a roadshow and taking part in NATAS Holidays and ITB Asia in Singapore.