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Hong Kong is Named the “Most Promising Muslim-Friendly Destination of the Year” by World’s Leading Authoritative Organisation on Halal Travel

Hong Kong is Named the “Most Promising Muslim-Friendly Destination of the Year” by World’s Leading Authoritative Organisation on Halal Travel

Hong Kong is Named the “Most Promising Muslim-Friendly Destination of the Year” by World’s Leading Authoritative Organisation on Halal Travel

Award Testifies Hong Kong’s Efforts in Promoting Muslim-Friendly Tourism in the City

CrescentRating, a world’s leading authoritative organisation on Halal travel, and Mastercard have announced the Global Muslim Travel Index (GMTI) 2025. In the category of “Muslim-friendly Destinations (non-Organisation of Islamic Cooperation)”, Hong Kong has risen from fourth place last year to third place this year and has also been named the “Most Promising Muslim-friendly Destination of the Year”. In addition, various hotels, attractions and conventions and exhibition venues were awarded, testifying Hong Kong’s efforts in promoting Muslim-friendly tourism.

Representative from HKTB’s Southeast Asia office (Center) receives awards on the “The Halal in Travel Awards 2025”.

Representative from HKTB’s Southeast Asia office and awarded Hong Kong's tourism trade pose for a group photo at the “The Halal in Travel Awards 2025”.

Responding to the accolades, Chairman of Hong Kong Tourism Board (HKTB) Dr Peter Lam said, “HKTB has joined hands with the Hong Kong SAR Government and trade partners in the tourism industry and related sectors to drive Hong Kong’s development as a Muslim-friendly destination. We have done this through a three-pronged approach of accreditation, education, and promotion to diversify the city’s visitor  source markets and visitor segments. We have also facilitated the fostering of closer ties between Hong Kong, the Middle East, and ASEAN countries in recent years. HKTB thanks the Government for its full  support and our trade partners for their efforts in elevating the city’s Muslim-friendly tourism facilities. We are excited about the awards and extend our heartfelt congratulations to the winning establishments.”

CrescentRating specialises in halal tourism studies, accreditation, and promotion, and is the world’s leading authority on Muslim-friendly travel. The GMTI, developed through a collaboration between CrescentRating and Mastercard, covers 153 destinations worldwide and examines aspects including halal food supply, accommodation, Muslim-friendly facilities, and other travel-related factors to assess how  welcoming destinations are to Muslim visitors.

Hong Kong ranks third among non-OIC Muslim-friendly destinations

In its 2025 index, Hong Kong’s ranking among “Muslim-friendly Destinations (non-OIC)” rose from the fourth in 2024 to third, making the city a top three destination in the index for the first time. Among the non-OIC destinations, Hong Kong also ranked first in CrescentRating’s new “Muslim-friendly Accessible Travel Destination (non-OIC)” category and second in the “Muslim Women Friendly Travel Destination (non- OIC)” category.

In the annual “The Halal in Travel Awards 2025” by CrescentRating, Hong Kong was named the “Most Promising Muslim-friendly Destination of the Year”. Various hotels, attractions and venues also won awards in different categories (see table below for details), underscoring the collective efforts of the HKTB and various sectors in promoting Muslim-friendly tourism.

Winning establishment and award category

Winning establishment  Award category
The Mira Hong Kong  Muslim-friendly Hotel of the Year
Kowloon Shangri-La Hong Kong Muslim-friendly  Hotel of the Year
Ngong Ping 360  Muslim-friendly Attraction of the Year
Hong Kong Convention and Exhibition Centre  Muslim-friendly Convention and Exhibition Centre of the Year

HKTB’s three-pronged approach to promote Muslim-friendly tourism

HKTB has been driving Hong Kong’s development as a Muslim-friendly destination through a threepronged approach of accreditation, education, and promotion. In cooperation with credible accreditation organisations, HKTB educates restaurants, hotels, attractions, and MICE event venues on Muslim-friendly tourism and encourages them to apply for accreditation. So far, about 190 eateries have been certified, compared with around 100 in early 2024. These certified establishments offer multifarious choices, ranging from highend Chinese cuisine to local noodles, as well as baked goods and edible souvenirs. Meanwhile,  more than 60 hotels, attractions, and convention and exhibition venues have been rated as Muslim-friendly.

HKTB also promotes Hong Kong as a Muslim-friendly destination by marketing through a variety of channels, including a dedicated Muslim tourism page on its one-stop travel portal DiscoverHongKong.com (https://www.discoverhongkong.com/eng/explore/muslim-travel.html), and targeted marketing in Muslim visitor source markets. HKTB also invites Muslim trade and media representatives to come to Hong Kong in person to experience the city for themselves and use their networks to showcase Hong Kong to international audiences as a Muslim-friendly destination.

Holland America Line Receives Best Alaska Cruise Award

Holland America Line Receives Best Alaska Cruise Award

Are you dreaming of icy-blue glaciers and magnificent wildlife sightings in Alaska? Trying to decide which cruise to take to make your dreams come true? At Holland America Line, we love Alaska. In fact, we’ve been visiting the Great Land for more than 75 years. Our love for Alaska is literally printed on our ships that sail there, and we’re thrilled guests also share our passion for this amazing cruise experience. Thanks to voters, Holland America Line’s Eurodam has been recognized for “Best Alaska Cruise” from USA TODAY/10Best Readers’ Choice Awards.

In celebration of this special recognition, we’ve highlighted some of the best reasons to cruise to Alaska with us:

Experience More Glaciers Up Close

With Holland America Line, you’ll see more glaciers in Alaska than any other cruise line. Whether you’re looking to explore them by sea, land or air, we can take you there. Get a close-up view from our perfectly sized ships. Trek across a glacier on a guided hike. Take off on a thrilling tour to soak up aerial views of icy giants. Whether you’re sailing along the shore or embarking on an unforgettable shore excursion, you’ll experience the best of Alaska’s glaciers on our Alaska cruise.

Enjoy Breathtaking Wildlife Moments

It’s a whale. It’s a sea lion. It’s the Big Five! With Holland America Line you can have more access to Alaska wildlife than any other cruise line, bringing you closer to its wondrous creatures. National Park Service Rangers and onboard wildlife experts guide you through wildlife-watching opportunities. Experience whales breaching or bubble-net feeding. Watch sea lions chilling on rocks and otters gliding through icy waters. Take in the views as bears hunt for salmon along the shore. And if you extend your vacation, enhance your adventure with an Alaska cruisetour, taking you deeper into the Alaska wilderness and Canada’s Yukon Territory where the Big Five roam.

Savor the Flavor of Fresh Fish Dishes

Indulge in our Global Fresh Fish and Savor My Catch programs, where you’ll savor the tastes of Alaska from port to plate. That means enjoying the mouthwatering taste of fresh, certified and sustainable Alaska seafood. Tasting Alaska’s fresh and flavorful seafood on our ships has long been part of our immersive culinary experiences. If catching a big one is at the top of your list during an Alaska cruise, consider reeling in a catch on select fishing-focused shore excursions. Then you can indulge in every bite on board through Savor My Catch, relaxing as Holland America Line’s expert chefs prepare and serve it in a true ocean-to-table experience.

Grateful Beyond Measure

We’re grateful for the many adventures we have with guests and crew on our Alaska cruises. Thank you to all those who voted for us, and a special thanks to our team aboard the Eurodam and all Holland America Line ships that sail to the Great Land. You create an unforgettable cruise experience for guests every day, and it’s your dedication and care for our guests that helped us achieve this incredible recognition.

Is Alaska calling you? Explore the awe-inspiring sights and amazing adventures that await you on an Alaska cruise. To learn more about our recent recognition, visit USA TODAY 10Best Readers’ Choice Awards.*
*By clicking this link, you will leave the Holland America Line website and navigate to a third-party website that is not owned, operated, or controlled by Holland America Line or any of its affiliates.

PAL Anniversary Seat Sale – Fly More, Spend Less!

PAL Anniversary Seat Sale – Fly More, Spend Less!

Enjoy exclusive fares with Philippine Airlines! Whether you're flying soon or planning ahead, now’s the perfect time to book and save.

Take advantage of these exclusive fares and start planning your next journey with Philippine Airlines today.

Celebrate with Philippine Airlines and take advantage of amazing fares on your next trip. This limited-time offer makes it easier than ever to explore new destinations or revisit your favorite places.

Selling Period: 28 February – 13 March 2025
Travel Period: 1 March – 30 June 2025

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Thinking about your next getaway? Philippine Airlines has you covered. Book early and enjoy fantastic savings on flights starting July 2025 onwards.

Selling Period: 28 February – 30 March 2025
Travel Period: 1 July 2025 onwards

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Fly Non-Stop from Kuala Lumpur to Manila with Philippine Airlines!

Fly Non-Stop from Kuala Lumpur to Manila with Philippine Airlines!

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Experience the Warmth of Filipino Care in Philippine Airlines’ New Film

Experience the Warmth of Filipino Care in Philippine Airlines’ New Film

This holiday season, Philippine Airlines (PAL) isn’t just flying travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign, "Care That Comes From The Heart," the airline brings its iconic tagline, "The Heart of the Filipino," to life. Through this powerful film, PAL celebrates the unmatched warmth and care that Filipinos are known for.

The centerpiece of the campaign is the film “Alaga” (Care), which offers a heartfelt glimpse into the daily lives of PAL’s crew and staff. It highlights small yet meaningful moments of care that go beyond routine service, capturing the essence of Filipino hospitality. Each act of kindness reflects a deep personal connection that PAL strives to provide its passengers, ensuring they feel valued and cared for during their journey.

The film is set to the iconic OPM song “Sundo,” a timeless classic that complements the film’s theme of care, connection, and warmth. The soulful lyrics and melody evoke a sense of longing and the comfort of being welcomed home, making the campaign even more poignant and resonant.

Alvin Miranda, PAL’s Vice President of Marketing, shares, "Our goal is to create unforgettable travel experiences that touch the hearts of our passengers. This campaign embodies the spirit of Filipino care, ensuring that every journey is a journey to remember. Through this film, we want to inspire the world with the Filipino heart! We invite everyone to experience the culture of care and heartfelt service that define Philippine Airlines."

You can watch the film now on PAL’s official Facebook page and on their Instagram account (@flyPAL). If the film inspires you to experience this heartfelt care firsthand, visit www.philippineairlines.com to book your next trip with PAL.