Scope Of Work

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Scope Of Work

General Sales & Services Agency

As one of Malaysia’s leading airline GSSA companies, Pacific World Travel (PWT) brings extensive experience in managing sales and operational support for both online and offline carriers. Our scope includes servicing outbound travel agents, tour consolidators, wholesalers, ticketing agents, cargo forwarders, industry associations, and corporate travel accounts.

Our role is to strengthen the visibility and presence of the airlines we represent by offering reliable customer service, sales support, and market engagement.

Our GSSA services include:

  • Dedicated office facilities and trained personnel
  • Personal sales calls and trade visits
  • Reservations and ticketing support
  • Sales campaigns and promotional activities
  • Regional GSA coordination across Southeast Asia
  • Liaison with government and regulatory bodies
  • In-depth market intelligence and reporting
  • Sales and marketing recommendations
  • Travel trade trend tracking and reporting

Marketing Representation Services

Beyond aviation, we provide marketing representation for tourism boards, retail destinations, cruise lines, hotels, and car rental brands.

Our aim is to improve visibility and positioning for our clients by offering support across trade and media channels.

Our marketing services include:

  • Travel trade engagement and sales development
  • Media support &amp Digital marketing
  • Strategic marketing planning
  • Public & media relations
  • Financial and administrative reporting
  • Crisis management and local coordination

Distribution Network

PWT has built a strong sales and marketing network across Malaysia and Southeast Asia. We serve five key segments:

  • Ticketing-focused travel agents
  • Outbound tour operators
  • Online and offline airlines with offices or GSAs
  • MICE planners and corporate travel agents
  • Commercial organisations with travel and incentive schemes

Our experienced team maintains direct relationships with each segment to ensure efficient communication and results.

Virtual Marketing & Product Events

We support marketing practices by offering virtual event management services, including:

  • Trade show participation (virtual & hybrid)
  • Webinars and online presentations
  • Virtual sales calls and product briefings

We also organise in-person consumer and trade events to enhance market reach and product engagement.

Destination Management Services

Our sister company, World Express Tours Malaysia, provides destination management services within Malaysia. With decades of experience, this division handles:

  • FITs, groups, special interest, and incentives
  • Cruise passenger handling and seaport logistics
  • Online and offline airlines with offices or GSAs
  • Unique shore excursions and customised local programmes
  • Logistics coordination for conventions and events

World Express is an active participant in global and regional tourism trade shows, offering comprehensive support for ground arrangements in Malaysia.

Frequently Asked Questions (FAQs)

What does PWT offer as a GSSA in Malaysia?
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We provide sales, ticketing, customer service, and trade support for airline clients in Malaysia, along with extended coverage across Southeast Asia through regional partnerships.
Does PWT only work with airlines for passengers and cargo?
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No. In addition to airline GSSA services, we also represent tourism boards, cruise lines, hotels, retail outlets, and car rental companies through our marketing representation services.
How does PWT support Marketing Representation for Tourism Board clients?
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We provide tailored support through trade, digital, and promotional channels — based on each client’s goals, as outlined in our marketing representation scope.
What is PWT’s role in virtual marketing?
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We support trade engagement through webinars, virtual trade shows, and online product briefings — helping brands stay visible in today’s digital-first environment.
Does PWT provide ground handling or inbound services?
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Yes. Our sister company, World Express Tours Malaysia, offers destination management services including FIT and group handling, incentives, logistics, and shore excursions across Malaysia.
Can PWT represent my brand regionally?
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Yes. While we are based in Malaysia, we provide regional support across Southeast Asia through our partner networks and sales coordination efforts.