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About Us

Welcome to the World of Pacific World Travel.

Who We Are

Pacific World Travel (PWT) is a trusted name in the travel and tourism industry, with over 50 years of experience connecting global travel brands to Malaysia and Southeast Asia.

We are a leading General Sales & Services Agency (GSSA) and Tourism Marketing Representation company, offering a full range of commercial, promotional, and trade support services to airlines, cruise lines, hotels, tourism boards, and car rental companies.

Our mission is to help you expand your reach, realise your vision, and build long-term success in this dynamic region.

What We Do

PWT supports partners through two key divisions:

  • Airline GSSA Services
    We provide sales, reservations, ticketing, and trade support for airlines operating in Malaysia and beyond.
  • Tourism & Marketing Representation
    We represent tourism boards, hotel groups, cruise lines, car rental companies, and retail destinations to grow their brand reach and trade engagement.

We maintain strong partnerships with outbound travel agencies, tour operators, and commercial stakeholders across the region.

Our Approach

We believe that success in this industry is built on trust, consistency, and local insight. That’s why we focus on:

  • Reliable, responsive, and friendly service
  • Deep relationships with the travel trade
  • In-market knowledge and personalised strategy
  • A commitment to quality across every client touchpoint
  • Our people are the heart of PWT – experienced, professional, and passionate about helping you grow.

Leadership Messages

Group President
Tunku Iskandar

Since our founding in 1969, Pacific World Travel has been the preferred partner for travel industry organisations seeking to grow into Malaysia and Southeast Asia.

We are driven by a philosophy of innovation, creativity, and consistent quality of service. These values have helped us lead in every sector we operate in. I hope you’ll place your trust in our people, our capabilities, and our enduring commitment to your success.

Executive Director
Ms. Cherry Lee

For us, quality means delivering a service standard that brings real satisfaction to our partners and clients. We do this through reliable, timely, and attentive support – and by deeply understanding your vision and helping you realise it.

We operate with integrity because long-term relationships are built on trust. Even as business landscapes evolve, we stay committed to these values.

Meet the Team

Our team brings together diverse expertise, shared values, and years of experience to keep things running smoothly.

Low Siew Lian as
General Manager, Operations

Melissa Chow as
HR & Administration Manager

Muhammad Nizam Baba as
E-Commerce Development Manager

Eliz Othman as
Regional Trade Marketing Manager

Veron Ng as
Senior Sales & Marketing Manager

Cemmie Low as
Marketing Manager

Pheona Woo as
Sales Manager

Leo Sanjeev as
Sales Manager

Ramarao Krishnan as
Sales Manager

Kern Yih (KY) Boo as
Branch Manager (Penang)

Our Journey

Over the decades, PWT has achieved key milestones that shaped our legacy in travel and tourism.

 

Timeline
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1969

Began as SITA World Travel primarily in the business of representing Hotels and Car Rental.

1983

Group President, Tunku Iskandar was elected President of MATTA till 1989.

1984

Awarded its first GSSA, for Airlines is American Airlines and Destination is Hawaii Visitors Bureau.
Became an official member of MATTA.  

1988

Officially changed from SITA World Travel to Pacific World Travel.

1989

Group President, Tunku Iskandar was elected as President of PATA till 1990.

1992

Secure GSSA for South African Airways  representation till today, immediately after the end of Apartheid in South Africa.

1994

Gained its first Cruise Line Representation with Cunard Line and is entrusted with other sister brands to date.

1995

As part of an expansion plan, opened a new Penang operational workforce as a branch office.

1997

Appointed as MGTO Rep Malaysia till this day.

1999

Group President, Tunku Iskandar was again elected as President of MATTA till 2006.

1999

Became the official GSSA for Philippines Airlines till this day.

2000

One of the first GSSA in Malaysia to attain ISO accreditation – MS 9002:1994 standard.

2003

Upgraded to ISO 9001:2000 in year 2003

2008

Opened Kota Kinabalu operational branch office as part of an expansion plan to cover East Malaysia.

2014

Appointed as Southeast Asia Marketing Rep for 25 designer shopping Outlets under McArthurGlen Group.

2018

Transited to the current ISO 9001:2015 standard.

2020

Appointed as Southeast Asia Marketing Rep for Maldives Marketing & Public Relations Corporation.

2022

Became the official GSSA for SriLankan Airlines till this day.

2023

Became the official GSSA for Air Macau in Malaysia

2024

Appointed as Representative Office in Malaysia for Hong Kong Tourism Board (HKTB)

Frequently Asked Questions (FAQs)

What services does PWT provide?
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PWT offers airline GSSA services and tourism marketing representation for international travel brands in Malaysia and Southeast Asia.
Which airlines does PWT represent in Malaysia?
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We are the official GSSA for Philippine Airlines, SriLankan Airlines, Air Macau, and several others.
What does GSSA stand for?
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GSSA stands for General Sales & Services Agency. It refers to a company that manages sales, marketing, and trade support for an airline in a specific market.
What is the difference between your airline and tourism divisions?
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Our airline division focuses on commercial airline sales and trade engagement. The tourism division supports destinations, cruise lines, hotels, car rentals, and retail attractions.
Can PWT help international tourism brands enter the Malaysian market?
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Yes. We help global brands build their presence through local campaigns, agent training, trade events, and media outreach.
Where are your offices located?
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We operate from Kuala Lumpur (HQ), with branch offices in Penang and Kota Kinabalu.
How long has PWT been in operation?
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We were founded in 1969 and have over five decades of experience in travel and tourism representation.
Is PWT ISO certified?
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While we are not currently certified, PWT continues to operate using internal SOPs aligned with ISO 9001:2015 standards to ensure service quality and operational consistency.
Does PWT operate outside of Malaysia?
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Our offices are based in Malaysia, but through trusted regional partnerships and collaborative networks, we support campaigns and trade activations across Southeast Asia.
How can I contact PWT for partnership opportunities?
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You can reach out via our Contact Us page or email our commercial team at pwtkul@pacificworld.travel.