About Us
We Are Pacific World Travel
Welcome to the World of Pacific World Travel.
A world of travel and tourism.
A world of global and local partnerships.
A world of expanding your reach.
A world of your vision realized.
With over fifty years of experience in the travel and tourism industry, Pacific World Travel (PWT) has become the preferred partner of leading travel industry organisations from around the world, seeking to expand into Malaysia and Southeast Asia. As the leading General Sales & Services Agency and marketing representation company in Malaysia, PWT offers exceptional services in this dynamic market.
Our professionalism enables us to be among the very few companies in Malaysia that enjoys the support and confidence from major outbound tour operators and ticketing agents in the market, by specialising in providing key linkages between principals and the travel trade.
PWT has two major divisions, one that acts as a General Sales & Services Agency (GSSA) for airlines and the other operating Marketing Representation Services for Tourists Board, tourism destinations, hotels, car rental and cruise line companies.
We can’t do it without our people - our management team is highly professional and is well-supported by experienced sales and marketing personnel who maintain excellent rapport with travel trade players and commercial houses.
PWT is guided in all its business pursuits by the principle of Total Quality Management, positioning us as a leader in the region's tourism representation industry.
Message from the Top
Group President
Tunku Iskandar
Thank you for giving us the opportunity to introduce you to Pacific World Travel. Since our establishment in 1969, Pacific World Travel has been the preferred partner of leading travel industry organisations from around the world, seeking to expand into Malaysia and Southeast Asia.
Our philosophy is to provide innovation and creativity and maintain a consistent quality of service to our customers.
This essential business philosophy has ensured that our customers have a long and satisfying relationship with us. Employing these qualities has enabled us to attain and retain leadership in all the sectors that we are involved in.
We hope that you will place your trust in our services and in the hands of our people.
Executive Director
Ms. Cherry Lee
For Pacific World Travel, quality means providing a standard of service which will bring satisfaction to its customers. This is to be achieved through reliable, prompt, consistent, attentive and friendly services.
In pursuit of quality, we prioritize understanding our client’s vision and mission and assist to realize it by leveraging our capability – our vast in-market knowledge,experience and connections, in each market that we represented.
We operate with reliability and integrity as we believe that the foundation of a successful partnership is trust. As we navigate through the drastic changes caused by a global pandemic on how we conduct our daily business, we never loose sight of it.
Our Team
Meet the team behind the magic, with shared values, diverse expertise and tenure of experience to keep the show running.
Low Siew Lian as
General Manager, Operations
Melissa Chow as
HR & Administration Manager
Muhammad Nizam Baba as
E-Commerce Development Manager
Eliz Othman as
Account Director
Veron Ng as
Senior Sales & Marketing Manager
Cemmie Low as
Marketing Manager
Pheona Woo as
Sales Manager
Leo Sanjeev as
Sales Manager
Ramarao Krishnan as
Sales Manager
Kern Yih (KY) Boo as
Branch Manager (Penang)
Our Evolution
With more than half a century of quality service and innovative travel & tourism promotions, we take each measured steps to realizing our goals.
Evolution Timeline +
1969
Began as SITA World Travel primarily in the business of representing Hotels and Car Rental.
1983
Group President, Tunku Iskandar was elected President of MATTA till 1989.
1984
Awarded its first GSSA, for Airlines is American Airlines and Destination is Hawaii Visitors Bureau.
Became an official member of MATTA.
1988
Officially changed from SITA World Travel to Pacific World Travel.
1989
Group President, Tunku Iskandar was elected as President of PATA till 1990.
1992
Secure GSSA for South African Airways representation till today, immediately after the end of Apartheid in South Africa.
1994
Gained its first Cruise Line Representation with Cunard Line and is entrusted with other sister brands to date.
1995
As part of an expansion plan, opened a new Penang operational workforce as a branch office.
1997
Appointed as MGTO Rep Malaysia till this day.
1999
Group President, Tunku Iskandar was again elected as President of MATTA till 2006.
1999
Became the official GSSA for Philippines Airlines till this day.
2000
One of the first GSSA in Malaysia to attain ISO accreditation – MS 9002:1994 standard.
2003
Upgraded to ISO 9001:2000 in year 2003
2008
Opened Kota Kinabalu operational branch office as part of an expansion plan to cover East Malaysia.
2014
Appointed as Southeast Asia Marketing Rep for 25 designer shopping Outlets under McArthurGlen Group.
2018
Transited to the current ISO 9001:2015 standard.
2020
Appointed as Southeast Asia Marketing Rep for Maldives Marketing & Public Relations Corporation.
2022
Became the official GSSA for SriLankan Airlines till this day.
2023
Became the official GSSA for Air Macau in Malaysia
2024
Appointed as Representative Office in Malaysia for Hong Kong Tourism Board (HKTB)