National carrier Kuwait Airways has unveiled its new branding and livery on the first of its 10 Boeing 777-300ERs on order.
The new livery was unveiled at an official launch in Boeing Commercial Airplanes’ US headquarters is in line with Kuwait Airways’ newly-announced five-year business plan and transformation strategy, reported Kuwait Times.
The new Boeing 777 is the first of 10 to be delivered to the airline over the next 12 months, and will help serve the carrier’s long-haul destinations and ultimately open new routes, according to Rasha Al Roumi, Chairperson and CEO of Kuwait Airways.
“The launch of our new livery is an unreservedly clear statement-of-intent,” Al Roumi said.
“While the outward change to our aircraft will be obvious, we also hope to demonstrate that a much deeper and thorough transformation process is underway; one that will reassert our pioneering legacy in the region’s aviation industry and restore a sense of pride in the national carrier of Kuwait. Ultimately, such changes will be in pursuit of asserting our position as the preferred choice for passengers, linking Kuwait to the world,” Roumi added.
The new branding maintains a revised version of the airline’s iconic blue bird, which is now more prominently featured on the body of the aircraft from the tail to the rear end of the plane.
The addition of the new Boeing 777-300ERs will also see Kuwait Airways own one of the youngest commercial fleets in the region by 2017.
Source: Arabian Business Publishing Ltd.