Mumbai, February 23, 2018
JetPrivilege, Jet Airways' award winning frequent flyer and Loyalty rewards management programme, won nine key accolades at the 11th Customer Loyalty and Customer Experience Awards held at the Taj Land’s End in Mumbai last week. The wins highlight JetPrivilege’s continued success in providing all its members including the airline's frequent flyer guests with the most unique and rewarding lifestyle experiences as well as engagement opportunities.
The frequent flyer programme of the country's premier international airline was bestowed as the winner in the following categories: Best Use of Innovation in Loyalty Marketing, two Best Use of Contests / Promotions in a Loyalty Program, Best Promotional / Shopper Marketing Campaign, Best Use of Gamification to Enhance Loyalty, Best Use of Data Analytics in Predictive Modelling, Best Use of Direct Marketing in a Loyalty Program, Best Customer Experience Award of the Year: Banking and Best Use of Innovation to Enhance Customer Experience.
The Jury for the judging process comprised of renowned business leaders from the field of Customer Loyalty and Marketing. Nominations submitted by different companies were evaluated by the jury members with the final winner per category being adjudged basis an overall consensus.
Commenting on this occasion, Manish Dureja, Managing Director, JetPrivilege, said, "At JetPrivilege, our goal is to consistently deliver a rewarding experience for our members, keeping in mind their needs and expectations. We are both humbled and proud by these recent recognitions bestowed on us at the renowned Customer Loyalty and Customer Experience Awards. These wins are a reflection of our efforts towards creating an enduring bond with our members through customized and innovative offerings."
Over the years, JetPrivilege has earned numerous accolades, including six at the same forum last year. Competing with frequent flyer programmes of other leading international airlines, JetPrivilege has also won at the prestigious Freddie Awards across different categories and is one of the world’s most admired loyalty and rewards management programmes with over seven million registered members.
About Jet Airways
Jet Airways is India's premier international airline which operates flights to 64 destinations, including India and overseas. Jet Airways’ robust domestic India network spans the length and breadth of the country covering metro cities, state capitals and emerging destinations. Beyond India, Jet Airways operates flights to key international destinations in South East Asia, South Asia, Middle East, Europe and North America.
The Jet Airways Group currently operates a fleet of 119 aircraft, comprising Boeing 777-300 ERs, Airbus A330-200 / 300, Next Generation Boeing 737s and ATR 72-500 / 600s.
Jet Privilege Private Limited is a specialized loyalty and rewards management company, a joint venture between Jet Airways and Etihad Airways, established to develop, manage, operate and market JetPrivilege – an internationally acclaimed, award winning loyalty and rewards programme.
JetPrivilege, the proud recipient of 'Loyalty Program of The Year' at the 10th Loyalty Summit Awards in 2017 and the prestigious '210 Award' at Freddies in 2016, continues to be the Frequent Flyer programme of Jet Airways, offering exclusive privileges to members when they travel on Jet Airways and any of its partner airlines. The programme offers the unique benefit of accelerating JPMiles accumulation through use of co-branded credit and debit cards, book and stay across domestic and international hotel partners, and carry out transactions with any of the 150+ programme partners from different industries like retail, telecom, lifestyle, dining, entertainment to name a few. JPMiles can be redeemed for Award flights to over 1000 destinations across the world.
Source : Jet Airways News