Our Philosophy
What Drives Us
Our Purpose
Pacific World Travel was established to support the growth of travel and tourism products, destinations, and services across Malaysia and Southeast Asia. Our work not only helps clients expand their reach, but also benefits local tourism players by diversifying what they can offer to their customers — allowing the public to discover more of what travel truly has to offer.
Our Vision
To be recognised as the leading tourism representation company in Malaysia, and a trusted partner across Southeast Asia for destinations and travel brands seeking to grow their regional presence.
Our Mission
We aim to be the preferred market representative for tourism products, destinations, and services across Southeast Asia. Through enthusiasm, insight, and strong relationships, we serve as a reliable link between our clients and the travel trade, media, and commercial partners.
Our Core Values
- Outstanding Service
- Stakeholders Satisfaction
- Professional & Committed Team
- Transparency & Honesty
- Proficiency & Efficiency
- Sustainable Business Practices
- Thriving Working Environment
- Technologically Adaptability
What Sets Us Apart
Our Track Record
PWT has a long-standing history of successfully representing international organisations across the travel and tourism sectors. Many of our appointments have continued for decades — a reflection of the trust placed in us by our principals and the consistent results we deliver. Our contributions have been recognised through numerous acknowledgements and appreciation from our global partners.
Our Strength
Our strength lies in understanding the needs of each principal we represent, and the unique demands of both the Malaysian market and the wider Southeast Asian region. We don’t compete with the travel trade — we support it. This trade-only focus, combined with our experience in both local and international travel exhibitions, positions us as a trusted industry partner.
Our Quality Commitment
PWT has long operated with a commitment to structured, process-based management. While no longer formally certified, our operations continue to follow internal SOPs that reflect international best practices. This consistent approach ensures reliability, clarity, and quality for our clients and partners.

Our People
The strength of PWT comes from our people — guided by experienced leadership and supported by a capable, market-aware team. Our Board of Directors includes some of the Asia Pacific region’s most respected figures in travel and tourism. Their industry insight helps shape our work and supports the success of our client relationships. We invest in our team’s development to stay ahead in a constantly evolving marketplace.
Our Distribution Network
Over the years, PWT has built a strong distribution network across Malaysia and Southeast Asia. This includes partnerships with airlines (both online and offline), outbound tour operators, MICE specialists, travel agencies, and commercial entities. We also collaborate closely with PR and media professionals to ensure our clients’ brands gain the right exposure across multiple channels.
Our IT Capabilities
We manage and monitor our IT infrastructure using improved technologies to ensure reliability, security, and smooth daily operations. Our setup supports internal efficiency while maintaining service continuity for our partners and clients.
Our core IT setups includes:
- Cloud-based file and document management system
- RAID-protected local storage with backup safeguards
- Dual internet connections for network stability and failover support
- Enterprise-grade productivity and collaboration tools
- Dedicated in-house support for systems and network tools
- VOIP telephony system with integrated call handling features