Kuala Lumpur, 15 December 2021 – Macao Government Tourism Office (MGTO) introduces a new training program, ‘Macao E-Learning’ for the Malaysian travel industry. The program is designed to upskill industry professionals including front-liners, product managers, tour operators and travel agencies, on ways to promote the Macao Special Administrative Region (SAR) effectively.
With comprehensive travel training, the online course offers everything needed to become an expert in selling the destination, together with special interest tourism and building itineraries with MGTO’s new Smart Trip Planner. The self-paced learning allows time to focus on things that are challenging or new, and also breeze past familiar topics.
MGTO Representative in Malaysia Tunku Dato’ Seri (Dr) Iskandar Tunku Abdullah said, “ As Malaysians are able to travel overseas for leisure again, we are confident that the Macao ELearning Programme will help increase the travel agents’ knowledge on the destination’s amazing offerings, which in turn will lead to increased sales activity and lengths of stay for visitors.
The enhanced training programme consists of 8 modules focusing on these topics:
Practical Information - Containing a brief history of Macao, transportation, international connectivity and accommodation choices.
Explore Macao & the Greater Bay Area (GBA) - Explains Macao’s participation in the development of China’s Greater Bay Area, which is a megalopolis of 9 cities (Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhongshan, Jiangmen, Huizhou, and Zhaoqing) and 2 administrative regions in South China (Macao and Hong Kong). This module also emphasises each destination’s unique selling points in the GBA.
City of Gastronomy - Elaborates on Macao’s assets which lead it to be designated as a UNESCO Creative City under the field of gastronomy in 2017. The module highlights Macanese gastronomy, which is part of the SAR’s intangible cultural heritage. As part of its efforts to promote to the Muslim market, this module includes in detail the options of halalcertified, Muslim-owned, or Muslim-friendly eateries to choose from in Macao.
UNESCO World Heritage - Macao is well-known for its beautiful and well-preserved historic sites. This section goes into detail on the many monuments, squares, religious structures and historic buildings in the Historic Centre of Macao.
Unique Experiences - Provides a rundown on the array of dazzling shows, daring sports activities, recommended shopping experiences, beautiful New 8 Scenic Spots and new attractions such as the new Grand Prix Museum.
Events & Festivities - Elaborates on the highlights of Macao’s lively event calendar such as the Macao International Travel (Industry) Expo and Art Macao.
Meetings, incentives, conferences and exhibitions (MICE) Tourism - Explains MGTO’s newly revived Travel Stimulation Program which encourages events aimed at Incentive Tourism, Wedding Tourism, Student Tourism and Sports Tourism.
Smart Trip Planner - This website and a one-stop mobile application optimises different existing tourism digital applications by MGTO. This module goes on to explain the usage of this smart application to plan itineraries with ease and convenience.
The entire e-learning course is supplemented with engaging videos, gorgeous photos and colourful infographics as well as quizzes to “test” the learners at the end of each topic. Each module builds on the next to help the travel trades to grow more confident in selling Macao.
The Macao E-learning program is free to enrol and the learners will be accorded with a certificate upon completion. This is an extension of MGTO’s Macao Amigos program which was initiated to equip the travel trades with the right knowledge and tools to sell Destination Macao.
Travel agents will gain the knowledge and have tools needed to aid selling efforts and increase professionalism, which leads to better revenue opportunities, especially after understanding the varied product offerings of the destination. As Macao’s reputation as a ‘World Centre of Tourism and Leisure’ continues to grow, travellers considering the destination will favour the travel agents and tour operators with planning expertise gained from the Macao E-Learning program.
Macao Government Tourism Office (MGTO), Representative in Malaysia
Tel: +603 2144 2500
Facebook & Instagram Page: Macao Tourism Malaysia
YouTube: MYMacao TV