Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has participated in Travmedia’s International Media Marketplace (IMM) in Australia, which took place on the 17th and 18th of February, 2022.
Travmedia’s IMM is the leading global networking event, connecting the travel industry with top journalists, editors, influencers, and broadcasters. This is the 10th edition of the annual event, which is unrivalled for relationship building and networking opportunities. This year, the event included 5665 exhibitors with an estimated 10,500 media personnel attending.
The main purpose of participating in this event is to promote the Maldives as a safe haven for travellers and to update the Australian travel trade with the latest information and travel guidelines from the destination. Through the event, MMPRC showcased the geographical advantages of the scattered islands of the Maldives, allowing natural social distancing making Maldives one of the safest destinations for tourists. Resorts, hotels, guesthouses/homestays and liveaboards, were also marketed through this event.
The participation in IMM is in line with MMPRC’s strategy to maintain the destination's presence in this market and to efficiently promote various segments of tourism to travel trade professionals. This strategy aims to help the destination increase future bookings and arrival figures from Asia.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives has successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.