As Philippine Airlines charts its course in aviation history towards becoming the country's five star full-service legacy carrier by 2020 at par with the world's largest carriers, the Philippine flag carrier and Asia’s longest running airline is encouraging more foreign leisure travelers to Experience the Heart of the Filipino on their flight to the Philippines and Asia with a brand new campaign.
The campaign, which kicks off with an online video this September 2017 in the United States, London, Canada and Australia showcases the best of the Philippines and celebrates the best of Filipino values on which PAL was built, known as Buong-Pusong Alaga or “The Filipino Touch”.
This unique brand of hospitality that’s proactive and selfless, and a disposition and attitude that’s resilient and always cheerful, is what sets Philippine Airlines apart from its competition as the airline with #MoreHeart.
Watch the video here:
5-Star by 2020
With a rich 76-year history, Philippine Airlines boasts of many ‘firsts’ – including being the first airline in Southeast Asia to cross the Pacific on July 31, 1946, the first to operate to Europe via a DC-4 service to Rome and Madrid, and the first to introduce the world’s first fully-flat sky beds aboard the B747 jumbo jets, among many others.
Today, PAL is in the midst of its journey to become the first 5-star airline in the country. To reach its goal, it has embarked on both inflight and on-ground service enhancements that is now being recognized by the world.
Airline ratings firm Skytrax ranked PAL as “6th Most Improved Airline” in its most recent world airline awards, considered the 'Oscars' of the aviation industry. Industry online publication Smart Travel Asia also named PAL as the 4th Best Airline Worldwide in Cabin Service”.
Currently, PAL has the largest fleet among other PH carriers with a total of 83 aircraft at present and is expecting delivery of two Boeing B777s within the year, six Airbus A350s starting June 2018, 21 Airbus A321NEOs starting first quarter 2018, and 10 more Q400 Next Generation turboprops. The airline will continue reconfiguring its Airbus A330s into tri-class layout.
As Philippine Airlines continues to devote its efforts towards meeting customer needs by sustaining fleet modernization, flight route network expansion and service innovation, it remains focused on achieving its goal to be a five-star airline by year 2020.
Source : Philippine Airlines